How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet. While... Continue Reading →

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How to Perform a Social Media Competitive Analysis

“With huge percentages of our marketing budgets now going to creating social Media content, professionals and brands need to be conducting multi-level, competitive analysis on a regular basis. Unlike the Competitor Analysis a company does prior to launching a new product, social media usage and engagement changes constantly...thus the need to conduct new analysis’ regularly.”... Continue Reading →

Create a consistent set of icons in Sketch for your Personal or Professional Brand

“As a professional graphic designer and brand expert I have a love-hate relationship with technology, in particular the development of the iPad. For the bulk of my professional career, I was able to charge handsomely for my highly, developed skill sets. Now, when you combine physical tech with advances in internet-based social platforms, the average... Continue Reading →

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