Regally Stuffed Pepper With Duck, Gouda and Roasted Tomatoes

I spent so many years putting on events and teaching other professionals how to properly host events to boost their companies bottom line that I forget that I take certain things for granted because they are second nature. The tips and stories i share each day as part of my recipes are a great way for professionals to learn the ins and outs of Simple Entertaining, Michael Harris-Arzon, The Simplistic Professional

Simply Ardynn

By Michael Harris-Arzon, The Simplistic Professional

Stuffed bell peppers with chopped meat, cheese and tomato lay on black plate

One of the common “secrets” about entertaining, is that the food must taste good, look deceptively simple and be memorable.  Barring some sort of total disaster, the one thing that is repeatedly talked about, after the fact, is the quality of the food.  We can’t help it…busy people think with their stomachs.  

And no matter what profession you work in, or at what level, our lives are more complicated and hectic than ever before.  Americans need to take some lessons from their European Ancestors.  Long lunches, weeks more spent on actual vacations and an intimate sense of the  family bonds, we seem to have forgotten about.

Cooking at an elevated level is a trick of perception.  Your guests need never know how long something took or how you pulled off such amazing recipes.  They only need to remember the sight, aroma and taste of the overall eventing.


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How Far Are You Willing To Go When Creating An Ad Concept?

By Michael Harris-Arzon, The Simplistic Professional Business is all about taking risks.  For me, I am taking a huge risk in launching a new brand, within an industry that I have never worked in before.  Granted, they say that the average person has 3 different careers in their lifetime.  I just thought that when we... Continue Reading →

“The Art and History of Coffee”

Ardynn Media Group is proud to reveal another revenue stream tied to their Simply Ardynn Brand. After a decade of providing high-end consultancy work, to have actually products coming to market is quite a triumph. As many professionals can attest to, it takes time for a company and brand to reveal itself. I say this because, we may choose a specific target audience to attempt to connect with, if they don’t connect back at a certain level’ then changes must be made.

Letting your brand dictate how and when you will be a true success is smart money. As many of you know, I love to write and was surprised to see that my deepest following came from my own demographics group. It makes things so much easier since I can talk honestly and don’t have to worry whether my message is on target or not. I worry, don’t get me wrong, but we instinctively know how to talk to our own generation. Not one that is multiple generations behind ours, like Millenials.

Initially I chose Millenials because of their lifestyle choices and how they spend money compared to older generations. Now, I write for Gen X. And talk straight to those that have chosen to follow me, not the other way around. So these new products should be right on target.

Simply Ardynn

By Michael Harris-Arzon, The Simplistic Professional

Ardynn Publishing and Michael Harris-Arzon are preparing the release of the first, in a series of digital, coffee table eBooks (ironically having a topic of actual coffee) the likes of which have never been seen in the world of casual reading. Going on sale in time for this upcoming holiday season means foodies, chefs and the average professional will have something to share and talk about during the multitude of holiday get togethers that so many of us face each year.

Meant to educate, inspire and prompt the reader to take interest in the set topic…. by being hyper sensitive to the different needs of the various demographic groups. “Why should we target one specific audience as a way to focus the material in a relatable manner? We plan to go back to the old days of publishing…when authors simply told the story that…

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