In today’s age of copy/paste/save image/share, many professionals have found themselves with a dual career….that of their chosen field AND marketer. And just because technology allows for the ease of sharing multimedia content, DOES NOT mean it should be shared. The consequences of copyright infringement can not only be extremely costly, but can pose a seriously negative impact on your personal/professional brand.
While the sources and content mentioned in this post about Creative Commons license are a great starting point, I have always tried to steer clients away from such usage. As mentioned, you really don’t want to find yourself up against the Metallica of Photographers because you used, or worse altered, a piece of proprietary video/audio/imagery.
Another reason I advise clients away from Creative Commons licensing is that these images, videos and audio tracks are used A LOT more frequently and, particularly with marketing collateral, a brand wants to be unique and remembered. If 10,000 other bloggers are using the same image, then what is there to help you be remembered?!? Consumers are very visual and images are more memorable than a clever headline.
There are a multitude of resources for bloggers, marketers and professionals to use that are either subscription based or single use/purchase based…….ROYALTY FREE. It is well worth the cost and is tax deductible. I have used various services over the years and have found iClipart.com the best for my needs at this point and time.
Each professional or person should sit down and go over their marketing and business plans when making the decision to purchase a subscription.
If you are a blogger that is simply writing for your own benefit and not aiming to build or target a large audience then take the time to take a picture yourself and save the money.
Professionals and Brands MUST ENSURE they are protecting themselves at all times and they want to make sure that the license they purchase allows for multiple use, and gives the ability for client/ reader sharing. There are services out there that allow a marketer to purchase the rights to an image for single usage, but not allow for that image to be shared by others. If this is the case then make sure that you or your development team can block the image/video/audio from being shared, copied or saved to camera roll.
A special warning to those that are talented enough to overlay a soundtrack onto a video. DO NOT ever use a song from an artist that is living and where the copyright has yet to expire (which is 100 years in most cases!). Even if the artist is dead, someone owns the rights to that song!
While using Tailor Swifts latest hit as the background for your next Open House video may seem like a great way to draw attention to it, recording artists are suing for copyright infringement more now than ever before. Thanks to technology, they lose more money than they make.
Why take chances that are easily avoided. Just because you are a little guy, does not mean you can’t be got! Remember the 10,000s of people that were fined for downloading illegal copies of songs from Napster.
Royalty Free Image/Video/Audio Sources
Images and Video Sources:
Audio and Song Sources:
The Simplistic Professional