Flashback to mid 90’s and I am reminded of the very first ad I ever created. It was for our first company, Arzon Harris, and computers weren’t used by the average professional to create anything really. I went down to the telephone company there in Manhattan and filled a cab with phone books. I then proceeded to cut out individual words and place them on a blank sheet of copy paper. About 50 copies later (we had to use white out on the lines that showed up once the cut and paste document was copied) we had a full page ad that listed all of the services and office supplies available to our clients.
Now, thanks to technology, I am able to start an article the second an idea pops into my heads. No matter what device I have at hand, I am able have a stream of ongoing content projects at my disposal. Gone are the days of having to drive back to the office to work on or complete a marketing project. I can now post just as easily from the bathroom as I once did from my desk. This is all thanks to connected technology, the affordability of Apps VS Computer Programs and Cloud Services.
While a lot of professionals will never admit to taking their iPad to the toilet with them or using their Smart Watch to send a Tweet, I freely admit that I usually am wearing my smart watch while carrying my iPad in my hands and having my iPhone in a pocket. The flexibility and freedom I now have as a marketing professional simply astounds me at time.
My advice to all of you professionals out there is to utilize the tools you already have at your fingertips. Gone are the days of working 9-5. No matter if you are an entrepreneur or a drone working for Corporate America, you are officially a brand ambassador for whomever is your boss. This is thanks to social media and the fact that you have listed your current place of business on your public profiles. So every Tweet, post or share directly influences the brand(s) you are associated with. It may be the curation of news articles, an original blog post or some form of imagery/video.
The point is, that I get asked all the time by clients how to come up with enough original content on a daily basis. Simply start a notebook that is designated solely for the purpose of content curation and creation. Make sure that whatever App you choose is synced across all devices and computers. While it is important for certain professionals to be creating original content, many simply need to curate information that is relevant to their target audience, friends, followers or peers. Just don’t worry about it. Share what is of interest or helpful to you. Make sure that the wording and imagery has no negative connotations to it and you will be able to say that you support your brand in a positive manner.