How Far Are You Willing To Go When Creating An Ad Concept?

By Michael Harris-Arzon, The Simplistic Professional Business is all about taking risks.  For me, I am taking a huge risk in launching a new brand, within an industry that I have never worked in before.  Granted, they say that the average person has 3 different careers in their lifetime.  I just thought that when we... Continue Reading →

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When Should A Family Business Actually Become A Family Affiar

By Michael Harris-Arzon, The Simplistic Professional Every Entrepreneur and business owner reaches a point in their success to where they start hoping that someday the kids will take over the family business. Many heads of household firmly believe that the kids do not really deserve a say in the matter, it is what they expect... Continue Reading →

How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet. While... Continue Reading →

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