How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet. While... Continue Reading →

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Finding Balance Among The Craziness of Content Creation Means Tracking Analytics

By Michael Harris-Arzon, The Simplistic Professional Analytics are everywhere in this new world of marketing content. ¬†While it may be piecemeal and take some, well deserved, time to curate, it can mean the difference between being a Top Producer and a bottom feeding failure. Data Aggregation used to be two words that the average Professional... Continue Reading →

We Must Take Risks As Entrepreneurs In Order To Succeed

By: Michael Harris-Arzon, The Simplistic Professional Years ago I was asked a question, that to me seemed utterly ridiculous. This was before we launched ArdynnMG and I was Director Of Marketing for Dominion Enterprises and oversaw all 14 companies and their corresponding brands. The SVP Of HR asked me how I had access to so... Continue Reading →

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