Ardynn Media Group is proud to reveal another revenue stream tied to their Simply Ardynn Brand. After a decade of providing high-end consultancy work, to have actually products coming to market is quite a triumph. As many professionals can attest to, it takes time for a company and brand to reveal itself. I say this because, we may choose a specific target audience to attempt to connect with, if they don’t connect back at a certain level’ then changes must be made.
Letting your brand dictate how and when you will be a true success is smart money. As many of you know, I love to write and was surprised to see that my deepest following came from my own demographics group. It makes things so much easier since I can talk honestly and don’t have to worry whether my message is on target or not. I worry, don’t get me wrong, but we instinctively know how to talk to our own generation. Not one that is multiple generations behind ours, like Millenials.
Initially I chose Millenials because of their lifestyle choices and how they spend money compared to older generations. Now, I write for Gen X. And talk straight to those that have chosen to follow me, not the other way around. So these new products should be right on target.
By Michael Harris-Arzon, The Simplistic Professional
Ardynn Publishing and Michael Harris-Arzon are preparing the release of the first, in a series of digital, coffee table eBooks (ironically having a topic of actual coffee) the likes of which have never been seen in the world of casual reading. Going on sale in time for this upcoming holiday season means foodies, chefs and the average professional will have something to share and talk about during the multitude of holiday get togethers that so many of us face each year.
Meant to educate, inspire and prompt the reader to take interest in the set topic…. by being hyper sensitive to the different needs of the various demographic groups. “Why should we target one specific audience as a way to focus the material in a relatable manner? We plan to go back to the old days of publishing…when authors simply told the story that…
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