Why And How All Professionals Should Develope A Set Of Brand Guidelines

By Michael Harris-Arzon, The Simplistic Professional  It’s hard to believe that less than a decade ago, the average professional did not need to know anything about marketing or branding.  Even those Millenials that used YouTube as a way to create an online following didn’t need to understand the intricacies of building a brand.  Now, virtually... Continue Reading →


To Few Professionals Utilize Apps Like IFTTT To Manage Their Life

By Michael Harris-Arzon, The Simplistic Professional When I was a few years younger than I am today, the days seemed to have more than enough hours to them.  I could work 12 hours a day.... come home and cook a gourmet meal.... read a few chapters of the latest NYTimes Best Seller and spend quality... Continue Reading →

Local Brands Create Global Images and Universal Consumer Bases

By Michael Harris-Arzon I will never forget the day I first started tracking the Ardynn MG brands online, looking for our initial exposure rate. This was king before Google Analytics or analytics from anyone really.  It was a chore of emense magnitude that yelled results that I was not happy with.  Granted I knew there... Continue Reading →

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