How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet. While... Continue Reading →

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Why And How All Professionals Should Develope A Set Of Brand Guidelines

By Michael Harris-Arzon, The Simplistic Professional  It’s hard to believe that less than a decade ago, the average professional did not need to know anything about marketing or branding.  Even those Millenials that used YouTube as a way to create an online following didn’t need to understand the intricacies of building a brand.  Now, virtually... Continue Reading →

To Few Professionals Utilize Apps Like IFTTT To Manage Their Life

By Michael Harris-Arzon, The Simplistic Professional When I was a few years younger than I am today, the days seemed to have more than enough hours to them.  I could work 12 hours a day.... come home and cook a gourmet meal.... read a few chapters of the latest NYTimes Best Seller and spend quality... Continue Reading →

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