How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet.

While a brand or marketing team may have designed a quality, targeted ad message, most fail to adapt and change the ad to meet the specific user needs of a particular social media outlet.

Twitter is meant to engage and hold a conversation, while Facebook is ideal for delivering detailed content messages. LinkedIn is more ideal for making those professional introductions for a brand that will lead to word of mouth referral business and investor growth opportunities. Instagram is perfect long term strategies and building brand strength around core messages and beliefs.

The list goes on and on, but these are just a part of a professional’s or brands’ marketing components. For example, during a trade show or live conference, think about having an iPad that is being mirrored (via an Apple TV) to a large screen at the booth. And as you interact with your audience, ask them to relay their thoughts or reviews of your brand or product via Twitter, then and there. Tell them that by doing so, they are not only engaging their followers, but because they are mentioning you, they are able to capitalize on your brands following and potentially grow their own. Its a simple way of holding a potential clients attention, while getting them to actually think about your brand or product and not just listening to a sales pitch in order to get a give away or contest entry.

For more ideas and amazing tips, read more: How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Michael Harris-ArzonPresident, Ardynn Media


REAL Trends Launches Predictive and Targeted Marketing For REALTORS

 By Michael Harris-Arzon, the Simplistic Professional


Over the past few years I have seen little that was truly new and exciting when it came to the real estate industry.  Yes, there has been continued growth within the industry, but the over-all economy has done well.  Sooooo…. What’s the big deal?  Now I will admit that, I myself have been headline and summary skimming the past few months because we have been prepping for the relaunch.

Last week, I was going through my daily batch of emails and came across a product announcement from REAL Trends.  Now, I don’t know if this caught my attention because I am starting to scrutinize the competition or because REAL Trends hasn’t announced a new product line in a while (they have long been an industry metrics leader and Top Broker concultancy.). What ever the case, I was drawn to the email like a moth to a flame.

Once read, I immediately set a time for Travis Saxton (a long time industry friend) and I to speak and catchup.  Today’s call was enlightening and exciting at the same time.  We spoke at length about their new Predictive and Targeted Marketing Platform.  Besides being a great online ad solution for hyper-targeting real estate interested buyers/sellers, it gives REAL Trends a product that isn’t just for top brokers, but the average real estate agent as well.

“Our new predictive marketing solution (free to our clients) allows us the ability to hone in and target potential real estate consumers in your market. With an abundance of data at our fingertips, we can pinpoint home searchers who have shown interest via real estate sites. We’re also able to hone in on those who’ve recently downloaded and/or used real estate apps. From a geo-location/targeting standpoint, we can drop a pin anywhere in the world and have ads served up to those who meet our filters or radius. It’s precision at its best.

Think of it as reverse marketing. We usally think of delivering online advertising by choosing the medium or delivery mechanism (ad network, websites, etc.) Then, you are lucky if you can filter further based on area or zip code. The problem with this is that you are constrained to one medium. This is where our predictive marketing differs. We first identify the consumer or recruit you want, then work backward to deliver tailored messaging to the right person at the right time. It even works for recruiting. Now, targeting real estate professionals in your market has never been easier. 

We are using this technology to promote hyper local campaigns from golf courses communities and lake communities, to name a few. We can take it down to the individual listing level if you are trying to target a specific profile for your luxury listing. ” says Travis Saxton, V.P. Of Technology, REAL Trends

Contact them today at to get started or to learn more.  Let them know that Michale Harris-Arzon of Ardynn Media Group sent you.

Whether you are a seasoned veteran or newbie real estate agent, Having the ability to truly hyper-target your online ad efforts beyond the scope of Facebook Ads or Google Ads even, then I suggest you at least request a demo.