By Michael Harris_Arzon, The Simplistic Professional
The journey has been long and challenging, and I never would have guessed that as we, the Ardynn Media Group, celebrated our 10th Anniversary, we would be occupying and entirely new consumer space.
For 20 years I used my expertise to help other companies build their brand presence. Companies like Homes.com, Move.com, Inman News, Zillow and Trulia, just to name a few. Then when the country faced its worst economic depression in written history, I threw in the towel and opened the Ardynn Media Group.
I still worked with Top Brands across the U.S. and Canada to help them make the transition from traditional brick and mortar brands, to having an extremely, strong online presence.
For more on how our company has grown and changed over the years and the challenges we faced. Check out the details via Our Story
This amazing Mexican Pork Salad has long been one of our family’s mainstay dishes. A few years ago, we were sitting down to dinner and our youngest daughter Avril insisted that I needed to write a cookbook so she would have all of my recipes when she was older. Immediately, the other two kids were encouraging me to write a cookbook as well. I don’t know what other families are like when comes to the kids getting an idea in there head, but mine refused to give up on the subject. I think what really got my attention was when our eldest daughter, Onyx, mentioned the idea again and reminded me that I already make a living from writing….so why not create a new brand for the company.
Thus with vast amounts of encouragement, Simply Ardynn was born. Like many projects and ideas Simply Ardynn seemed to evolve and grow with a mind of its own. From the initial thought of a traditional cookbook to a subscription based vlog to what is now a fully interactive cooking app. With such a long history in publishing, I knew that many people no longer bought physical books and each time I searched iBooks, Amazon or the App Store (in order to do my competitor analysis) I saw a new type of product being released. This started to worry me, until I realized that no only is there always room for competition, but that having multiple revenue lines, product extensions and user options available would set us apart from the pack.
The core belief behind Simply Ardynn is that no matter how busy you are as a professional or how limitied your knowledge is in the kitchen, you can create amazing food experiences that bring family and friends together. All the while creating memories that will last beyond your lifetime, but trickle down through your kids and grandkids.
Below, you will notice the ingredient list for our Mexican Pork Salad Recipe. Being that it was the reason for this new venture, it seemed appropriate that it be the first recipe I shared as we start that pre-promotional aspects our the Simply Ardynn launch. Currently, we are set to launch on Ardynn Media Groups 10th Anniversary, February 11th, 2018. So stay tuned as we embark on this exciting journey. The closer we get to launch date, the more events will be scheduled and a few contest giveaways even are planned.
I hope you will stay tuned and follow us as we head into a new part of our lives.