Keeping Things Simple Isn’t Always The Case In Business…the bill always comes due

By Michael Harris-Arzon, The Simplistic Professional

Our love of technology has given professionals, such as myself, the option of working our own way…what ever that may be. For me, it is from where ever I happen to be, at any hour of the day. There is no need to see clients face to face when we have FaceTime and real time collaboration apps and tools.

Recently I learned a very hard lesson. That no matter how hard you work, nor what you may achieve…the bill always comes due. For the past year I have been working, quite diligently I might add, on building and launching a new brand in a consumer space that I was not an expert in when I began. The Food and Lifestyle space, while I have lived it well, I didn’t understand the inner workings, until now.

While I am extremely good at my job, and have launched and helped build some of Americas biggest brands over the years, I have to ask myself if I can still do it. Everyone says 40 is the new 30 and when I look in the mirror, I forget at times that I am almost 50 years. Like a woman told me yesterday, I wear my age well, but actions still wear a person down.

For the past few months I have literally been working 60-80 hours a week. And it finally caught up with me. I have heard of people being hospitalized for exhaustion and kinda of wondered how it was even possible for a person to get to that point. Now I know. It hits your like a house being dropped on you. I was down for an entire week and couldn’t even eat, let alone work or take care of my family. The bill came due.

As the person that has been preaching balance, I failed to live by my own words. Take time for yourself. Be good to yourself…whatever that means to you. Make sure you are getting rest. The human body cant keep going on 2-3 hours of sleep a day. It will always protect itself by shutting down and going into a hibernation type mode.

Lesson learned, I am back to work and keeping things balanced. Which for me, means shifting set deadlines, asking for help and being proud of the way our brand has evolved. It is not the company I envisioned 10 years ago, but what has emerged is a brand that I honestly, can’t believe I built. Once the revenue streams are in place, our family will be set for a long time to come. It is becoming a true family business and I had nothing to do with it. They asked to be involved. I couldn’t be more proud.

I am working on our companies first real commercial and mapping out the media outlets to place it on. One of the interesting things I have found is my target audience has chosen me. While. I was working towards millennials, it is actually Gen X that has showed initial support. And I’m talking across all platforms. Isn’t it amazing the information you can find with out paying an outside firm? The analytics provided by social media, Google and WordPress are indispensable.

My point with telling you all of this and being so transparent, is that many of you are friends and peers that I would not want to see this happen to. Learn from my mistake. Keep the balance in your life or you will pay the price. For me it was exhaustion but just as easily could have been a major heart attack. I have already had one, when I was 20 and it runs in the family.

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How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet.

While a brand or marketing team may have designed a quality, targeted ad message, most fail to adapt and change the ad to meet the specific user needs of a particular social media outlet.

Twitter is meant to engage and hold a conversation, while Facebook is ideal for delivering detailed content messages. LinkedIn is more ideal for making those professional introductions for a brand that will lead to word of mouth referral business and investor growth opportunities. Instagram is perfect long term strategies and building brand strength around core messages and beliefs.

The list goes on and on, but these are just a part of a professional’s or brands’ marketing components. For example, during a trade show or live conference, think about having an iPad that is being mirrored (via an Apple TV) to a large screen at the booth. And as you interact with your audience, ask them to relay their thoughts or reviews of your brand or product via Twitter, then and there. Tell them that by doing so, they are not only engaging their followers, but because they are mentioning you, they are able to capitalize on your brands following and potentially grow their own. Its a simple way of holding a potential clients attention, while getting them to actually think about your brand or product and not just listening to a sales pitch in order to get a give away or contest entry.

For more ideas and amazing tips, read more: How to Use Social Media to Boost Your Company’s Other Marketing Efforts
https://news360.com/article/457131325

Michael Harris-ArzonPresident, Ardynn Media GroupSimplisticProfessional.com
@SimplisticPro

Finding Balance Among The Craziness of Content Creation Means Tracking Analytics

By Michael Harris-Arzon, The Simplistic Professional

Analytics are everywhere in this new world of marketing content.  While it may be piecemeal and take some, well deserved, time to curate, it can mean the difference between being a Top Producer and a bottom feeding failure.


Data Aggregation used to be two words that the average Professional or Entrepreneur never had to really worry about, let alone know the actual meaning behind them. The main reason for this was the fact that the average person did not have to worry about brand content or the tracking there of. The addition of smart technology, combined with social media, changed our lives and careers forever.

Employers and/ or your own business plan now dictate that each of us are now responsible for delivering the corporate brand message, assist in building a loyal following and tracking the results of these efforts. Luckily, the platforms we use to create and deliver content will usually tell us how successful individual and combined postings are.

And if you can not get specific numbers or data details from your service, then there a a multitude of websites that gather analytics for any online user.

By reviewing your content analytics, it is possible to determine what types of content have the longest reach and can even tell you if a specific ad or article has ended in a direct purchase or new clientele and even where the viewer/client/individual purchaser came from (usually by simply looking at the links that were clicked on.)

By analyzing and comparing the raw numbers with the actual content, professionals and entrepreneurs are able to focus their content to meet the needs of the real audience…..which isn’t always your intended market segment. But let’s face it, money and brand growth are what’s truly important and as long as you realize who is actually making you or your company the money, then be smart and make your content meet and reflect the needs of your audience.

Reading and interpreting the aggregated data correctly will help any professional create, that seemingly, elusive balance that traditional marketers strive for with content creation.