How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet.

While a brand or marketing team may have designed a quality, targeted ad message, most fail to adapt and change the ad to meet the specific user needs of a particular social media outlet.

Twitter is meant to engage and hold a conversation, while Facebook is ideal for delivering detailed content messages. LinkedIn is more ideal for making those professional introductions for a brand that will lead to word of mouth referral business and investor growth opportunities. Instagram is perfect long term strategies and building brand strength around core messages and beliefs.

The list goes on and on, but these are just a part of a professional’s or brands’ marketing components. For example, during a trade show or live conference, think about having an iPad that is being mirrored (via an Apple TV) to a large screen at the booth. And as you interact with your audience, ask them to relay their thoughts or reviews of your brand or product via Twitter, then and there. Tell them that by doing so, they are not only engaging their followers, but because they are mentioning you, they are able to capitalize on your brands following and potentially grow their own. Its a simple way of holding a potential clients attention, while getting them to actually think about your brand or product and not just listening to a sales pitch in order to get a give away or contest entry.

For more ideas and amazing tips, read more: How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Michael Harris-ArzonPresident, Ardynn Media


Crucial Tips for Advertising Grads and Professionals Alike – Copyright

In today’s age of copy/paste/save image/share, many professionals have found themselves with a dual career….that of their chosen field AND marketer. And just because technology allows for the ease of sharing multimedia content, DOES NOT mean it should be shared. The consequences of copyright infringement can not only be extremely costly, but can pose a seriously negative impact on your personal/professional brand.
While the sources and content mentioned in this post about Creative Commons license are a great starting point, I have always tried to steer clients away from such usage. As mentioned, you really don’t want to find yourself up against the Metallica of Photographers because you used, or worse altered, a piece of proprietary video/audio/imagery.  
Another reason I advise clients away from Creative Commons licensing is that these images, videos and audio tracks are used A LOT more frequently and, particularly with marketing collateral, a brand wants to be unique and remembered. If 10,000 other bloggers are using the same image, then what is there to help you be remembered?!? Consumers are very visual and images are more memorable than a clever headline.

There are a multitude of resources for bloggers, marketers and professionals to use that are either subscription based or single use/purchase based…….ROYALTY FREE. It is well worth the cost and is tax deductible. I have used various services over the years and have found the best for my needs at this point and time.  

Each professional or person should sit down and go over their marketing and business plans when making the decision to purchase a subscription.  

If you are a blogger that is simply writing for your own benefit and not aiming to build or target a large audience then take the time to take a picture yourself and save the money.

Professionals and Brands MUST ENSURE they are protecting themselves at all times and they want to make sure that the license they purchase allows for multiple use, and gives the ability for client/ reader sharing. There are services out there that allow a marketer to purchase the rights to an image for single usage, but not allow for that image to be shared by others. If this is the case then make sure that you or your development team can block the image/video/audio from being shared, copied or saved to camera roll.

A special warning to those that are talented enough to overlay a soundtrack onto a video. DO NOT ever use a song from an artist that is living and where the copyright has yet to expire (which is 100 years in most cases!). Even if the artist is dead, someone owns the rights to that song!

While using Tailor Swifts latest hit as the background for your next Open House video may seem like a great way to draw attention to it, recording artists are suing for copyright infringement more now than ever before. Thanks to technology, they lose more money than they make.

Why take chances that are easily avoided. Just because you are a little guy, does not mean you can’t be got! Remember the 10,000s of people that were fined for downloading illegal copies of songs from Napster.

Royalty Free Image/Video/Audio Sources

Images and Video Sources:


Audio and Song Sources:


Michael Harris-Arzon

The Simplistic Professional


Sunday Dinner With A Dadologist….a thought comes to life

Through the years I have learned that it’s okay to be myself. But every so often something holds me back. I know what it is, I spent half my life portraying an image of what I thought people wanted to see. Finally I reached the point where I know that the people that will matter in this life respect me for whom I am deep down. This is probably the single most important lesson I hope to impart to my children.

You may have noticed that this post does not have an image associated with it. That’s because I simply can’t decide how true I should be. When I started with the Dadology concept, it was to show other fathers that it was okay to do it all and lead a balanced, successful life. But as I sit here contemplating a header design for this weekly article series, I hesitate.

Should I have a family shot around the table? Two dads and all?

My heart says go for it, the American Professional is ready and accepting. Yet 30 years of discrimination, two precedent setting court cases and a family to protect say otherwise. Thus I wish to put it out there to you, my loyal readers.

1. Go with generic, yet customized Daddy and Kids Eating header
2. True to life family shot

Either way, the transparency and idea will continue to transpire. Sunday dinner with my kids is so important and the conversations I wish to share can be utterly revealing about life in today’s society. My kids are totally involved with the brands, business and our way of integrating business into the family. Help me to decide how visual we should go.

I encourage your comments here on the site, on Twitter via @SimplisticPro or via private messaging. My email and cell are open to all. Voice your opinion and let’s get this next evolution of Dadology off the ground.

Michael Harris – Arzon
President, Ardynn Media Group