Keeping Things Simple Isn’t Always The Case In Business…the bill always comes due

By Michael Harris-Arzon, The Simplistic Professional

Our love of technology has given professionals, such as myself, the option of working our own way…what ever that may be. For me, it is from where ever I happen to be, at any hour of the day. There is no need to see clients face to face when we have FaceTime and real time collaboration apps and tools.

Recently I learned a very hard lesson. That no matter how hard you work, nor what you may achieve…the bill always comes due. For the past year I have been working, quite diligently I might add, on building and launching a new brand in a consumer space that I was not an expert in when I began. The Food and Lifestyle space, while I have lived it well, I didn’t understand the inner workings, until now.

While I am extremely good at my job, and have launched and helped build some of Americas biggest brands over the years, I have to ask myself if I can still do it. Everyone says 40 is the new 30 and when I look in the mirror, I forget at times that I am almost 50 years. Like a woman told me yesterday, I wear my age well, but actions still wear a person down.

For the past few months I have literally been working 60-80 hours a week. And it finally caught up with me. I have heard of people being hospitalized for exhaustion and kinda of wondered how it was even possible for a person to get to that point. Now I know. It hits your like a house being dropped on you. I was down for an entire week and couldn’t even eat, let alone work or take care of my family. The bill came due.

As the person that has been preaching balance, I failed to live by my own words. Take time for yourself. Be good to yourself…whatever that means to you. Make sure you are getting rest. The human body cant keep going on 2-3 hours of sleep a day. It will always protect itself by shutting down and going into a hibernation type mode.

Lesson learned, I am back to work and keeping things balanced. Which for me, means shifting set deadlines, asking for help and being proud of the way our brand has evolved. It is not the company I envisioned 10 years ago, but what has emerged is a brand that I honestly, can’t believe I built. Once the revenue streams are in place, our family will be set for a long time to come. It is becoming a true family business and I had nothing to do with it. They asked to be involved. I couldn’t be more proud.

I am working on our companies first real commercial and mapping out the media outlets to place it on. One of the interesting things I have found is my target audience has chosen me. While. I was working towards millennials, it is actually Gen X that has showed initial support. And I’m talking across all platforms. Isn’t it amazing the information you can find with out paying an outside firm? The analytics provided by social media, Google and WordPress are indispensable.

My point with telling you all of this and being so transparent, is that many of you are friends and peers that I would not want to see this happen to. Learn from my mistake. Keep the balance in your life or you will pay the price. For me it was exhaustion but just as easily could have been a major heart attack. I have already had one, when I was 20 and it runs in the family.

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Ardynn Media Group to Debut Interactive Cooking App and Addition to Brand Lineup 

By Michael Harris-Arzon

Simply Ardynn’s Mexican Pork Salad
This amazing Mexican Pork Salad has long been one of our family’s mainstay dishes.  A few years ago, we were sitting down to dinner and our youngest daughter Avril insisted that I needed to write a cookbook so she would have all of my recipes when she was older.  Immediately, the other two kids were encouraging me to write a cookbook as well.  I don’t know what other families are like when comes to the kids getting an idea in there head, but mine refused to give up on the subject.  I think what really got my attention was when our eldest daughter, Onyx, mentioned the idea again and reminded me that I already make a living from writing….so why not create a new brand for the company.


Thus with vast amounts of encouragement, Simply Ardynn was born.  Like many projects and ideas Simply Ardynn seemed to evolve and grow with a mind of its own.  From the initial thought of a traditional cookbook to a subscription based vlog to what is now a fully interactive cooking app.  With such a long history in publishing, I knew that many people no longer bought physical books and each time I searched iBooks, Amazon or the App Store (in order to do my competitor analysis) I saw a new type of product being released.  This started to worry me, until I realized that no only is there always room for competition, but that having multiple revenue lines, product extensions and user options available would set us apart from the pack.

 The core belief behind Simply Ardynn is that no matter how busy you are as a professional or how limitied your knowledge is in the kitchen, you can create amazing food experiences that bring family and friends together.  All the while creating memories that will last beyond your lifetime, but trickle down through your kids and grandkids. 

Below,  you will notice the ingredient list for our Mexican Pork Salad Recipe.  Being that it was the reason for this new venture, it seemed appropriate that it be the first recipe I shared as we start that pre-promotional aspects our the Simply Ardynn launch.  Currently, we are set to launch on Ardynn Media Groups 10th Anniversary, February 11th, 2018.  So stay tuned as we embark on this exciting journey.  The closer we get to launch date, the more events will be scheduled and a few contest giveaways even are planned.

I hope you will stay tuned and follow us as we head into a new part of our lives.

  • Baby Spinach, fresh
  • Seasoned Black Beans (Goya)
  • Roast Pork, shredded
  • Plum Tomatoes, chopped
  • Cheddar Cheese, grated
  • Green Onions, chopped
  • Corn Chips
  • Sour Cream or Mexican Crema 

5 Ways to Reach the Sustainable Development Goals Through Your Professional Work #SDGSandME

5 Ways to Reach the Sustainable Development Goals Through Your Professional Work #SDGSandME http://news360.com/article/428311441

Michael Harris Arzon
Ardynn Media Group
The LIME Magazine
@SimplisticPro