By Michael Harris_Arzon, The Simplistic Professional
The journey has been long and challenging, and I never would have guessed that as we, the Ardynn Media Group, celebrated our 10th Anniversary, we would be occupying and entirely new consumer space.
For 20 years I used my expertise to help other companies build their brand presence. Companies like Homes.com, Move.com, Inman News, Zillow and Trulia, just to name a few. Then when the country faced its worst economic depression in written history, I threw in the towel and opened the Ardynn Media Group.
I still worked with Top Brands across the U.S. and Canada to help them make the transition from traditional brick and mortar brands, to having an extremely, strong online presence.
For more on how our company has grown and changed over the years and the challenges we faced. Check out the details via Our Story
By Michael Harris-Arzon, The Simplistic Professional
Business is all about taking risks. For me, I am taking a huge risk in launching a new brand, within an industry that I have never worked in before. Granted, they say that the average person has 3 different careers in their lifetime. I just thought that when we adopted the kids and I had decided to semi-retire, being a father was my third career.
Now that the foundation of our new brand, Simply Ardynn, has been laid, it is time to start actively promoting the magazine, cookbooks, streaming video service and online store. My initial thought, was to use traditional food and cooking images and our tagline. But no matter how beautiful or tantalizing the images were, there isn’t really anything setting them apart from the million other food brands out there.
A few days ago, I was combing through our extensive database of images that we have purchased or taken over the years and I came across some very tasteful black and white nudes. It got me to thinking about the very first ad I ever created for the Ardynn Media Group. It was an image of a nude male that had our logo as a tattoo on his butt cheek for use during our promo at Gay Pride almost a decade ago.
So, I started playing around with cupcakes and nudes. Not taking it too serious, mainly thinking about using them on social media for their shock value. Why not have a cupcake of a boy showcase an actual cupcake. I posted 3 different images with funny tag lines about recipes from Simply Ardynn and to my surprise they have received overwhelming likes and even garnered me new followers.
Now that I have a had a few days to ponder things and consider the possible ramifications, I have decided that going with shock value is the way for us to formally launch our new brand. Why not get people talking about the ads from Ardynn Media Group for their new food and lifestyle magazine that has nude people showcasing delicious foods.
Over the next week or so we will come up with a total of 10 ads that have shock value and start dispersing them online via social media channels, ad buys and maybe even traditionally printed ads in magazines.