Simple Nutty Expresso, Hazelnut Chocolate Cake With Chocolate Mousse

“The holidays are here and since I tend to cook for about a week leading up to the big day, any tip or trick that makes the multitude of hours spent in the kitchen go by a little quicker is what I like. One of the biggest comments I hear about Simply Ardynn is how SIMPLE the recipes are and that the included Cooking Tips allow even a novice, home chef to produce amazing dishes they normally wouldn’t even attempt” says Michael Harris-Arzon, The Simplistic Professional

Simply Ardynn

By Michael Harris-Arzon, The Simplistic Professional

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They say ‘The Devil’s in the details’.  That doesn’t mean that it should be more work.  I used to always bake cakes completely from scratch.  That is, until I realized the number of steps I could skip… if I used a prepared cake mix and added the extras.

Baking is a very precise process.  The ingredients MUST be measured out exactly or the end result could be disastrous.  That is because baking relies on the chemical interactions of the various ingredients in order to work.  Just a pinch too much of baking powder will make your cake as dense as a rock.

For that reason, using prepared mixes are ideal for those that don’t bake often.  Simply follow the instructions on the box and add nuts, chocolate chips, coconut or other flavors to enhance the basic nature of the cake.

Ingredients

  • 1 Box German Chocolate Cake Mix

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Our Story Tells The Tale Of How Simply Ardynn Became An International Brand

By Michael Harris_Arzon, The Simplistic Professional

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The journey has been long and challenging, and I never would have guessed that as we, the Ardynn Media Group, celebrated our 10th Anniversary, we would be occupying and entirely new consumer space.

For 20 years I used my expertise to help other companies build their brand presence.  Companies like Homes.com, Move.com, Inman News, Zillow and Trulia, just to name a few.  Then when the country faced its worst economic depression in written history, I threw in the towel and opened the Ardynn Media Group.

I still worked with Top Brands across the U.S. and Canada to help them make the transition from traditional brick and mortar brands, to having an extremely, strong online presence.

For more on how our company has grown and changed over the years and the challenges we faced.  Check out the details via Our Story

How Far Are You Willing To Go When Creating An Ad Concept?

By Michael Harris-Arzon, The Simplistic Professional

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Business is all about taking risks.  For me, I am taking a huge risk in launching a new brand, within an industry that I have never worked in before.  Granted, they say that the average person has 3 different careers in their lifetime.  I just thought that when we adopted the kids and I had decided to semi-retire, being a father was my third career.

Now that the foundation of our new brand, Simply Ardynn, has been laid, it is time to start actively promoting the magazine, cookbooks, streaming video service and online store.  My initial thought, was to use traditional food and cooking images and our tagline.    But no matter how beautiful or tantalizing the images were, there isn’t really anything setting them apart from the million other food brands out there.

A few days ago, I was combing through our extensive database of images that we have purchased or taken over the years and I came across some very tasteful black and white nudes.  It got me to thinking about the very first ad I ever created for the Ardynn Media Group.  It was an image of a nude male that had our logo as a tattoo on his butt cheek for use during our promo at Gay Pride almost a decade ago.

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So, I started playing around with cupcakes and nudes.  Not taking it too serious, mainly thinking about using them on social media for their shock value.  Why not have a cupcake of a boy showcase an actual cupcake.  I posted 3 different images with funny tag lines about recipes from Simply Ardynn and to my surprise they have received overwhelming likes and even garnered me new followers.

Now that I have a had a few days to ponder things and consider the possible ramifications, I have decided that going with shock value is the way for us to formally launch our new brand.  Why not get people talking about the ads from Ardynn Media Group for their new food and lifestyle magazine that has nude people showcasing delicious foods.

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Over the next week or so we will come up with a total of 10 ads that have shock value and start dispersing them online via social media channels, ad buys and maybe even traditionally printed ads in magazines.