Keeping Things Simple Isn’t Always The Case In Business…the bill always comes due

By Michael Harris-Arzon, The Simplistic Professional

Our love of technology has given professionals, such as myself, the option of working our own way…what ever that may be. For me, it is from where ever I happen to be, at any hour of the day. There is no need to see clients face to face when we have FaceTime and real time collaboration apps and tools.

Recently I learned a very hard lesson. That no matter how hard you work, nor what you may achieve…the bill always comes due. For the past year I have been working, quite diligently I might add, on building and launching a new brand in a consumer space that I was not an expert in when I began. The Food and Lifestyle space, while I have lived it well, I didn’t understand the inner workings, until now.

While I am extremely good at my job, and have launched and helped build some of Americas biggest brands over the years, I have to ask myself if I can still do it. Everyone says 40 is the new 30 and when I look in the mirror, I forget at times that I am almost 50 years. Like a woman told me yesterday, I wear my age well, but actions still wear a person down.

For the past few months I have literally been working 60-80 hours a week. And it finally caught up with me. I have heard of people being hospitalized for exhaustion and kinda of wondered how it was even possible for a person to get to that point. Now I know. It hits your like a house being dropped on you. I was down for an entire week and couldn’t even eat, let alone work or take care of my family. The bill came due.

As the person that has been preaching balance, I failed to live by my own words. Take time for yourself. Be good to yourself…whatever that means to you. Make sure you are getting rest. The human body cant keep going on 2-3 hours of sleep a day. It will always protect itself by shutting down and going into a hibernation type mode.

Lesson learned, I am back to work and keeping things balanced. Which for me, means shifting set deadlines, asking for help and being proud of the way our brand has evolved. It is not the company I envisioned 10 years ago, but what has emerged is a brand that I honestly, can’t believe I built. Once the revenue streams are in place, our family will be set for a long time to come. It is becoming a true family business and I had nothing to do with it. They asked to be involved. I couldn’t be more proud.

I am working on our companies first real commercial and mapping out the media outlets to place it on. One of the interesting things I have found is my target audience has chosen me. While. I was working towards millennials, it is actually Gen X that has showed initial support. And I’m talking across all platforms. Isn’t it amazing the information you can find with out paying an outside firm? The analytics provided by social media, Google and WordPress are indispensable.

My point with telling you all of this and being so transparent, is that many of you are friends and peers that I would not want to see this happen to. Learn from my mistake. Keep the balance in your life or you will pay the price. For me it was exhaustion but just as easily could have been a major heart attack. I have already had one, when I was 20 and it runs in the family.

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Ardynn Media Group Introduces New International Food And Lifestyle Brand, Simply Ardynn

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For Immediate Release

Metro Orlando, FL – August 2, 2018 – Ardynn Media Group and Ardynn Publishing introduces their new National Food and Lifestyle Brand, Simply Ardynn and broadens it’s industry scope beyond the Real Estate and News spheres.  For the past 10 years, Ardynn Media Grouop has focused on the consulting side of business and worked with some of Real Estates biggest brands to strengthen their position within the industry.  They have also been a leader in social media and online branding.  Michael D. Harris-Arzon, President and Publisher of the Ardynn Media Group and Ardynn Publishing, has been an industry leader and influencer that has garnered him the distinction of being named Top 25 Online Branding Experts for 2018 by the WSJ.

As this is the 10th anniversary of the Ardynn Media Group, a decision was made to celebrate such a milestone with the creation of a suite of products that were completely developed in house, instead of recommending other companies products and services, as had been the companies previous business model.  “Having a background in publishing, design and content management gives us a chance to create products that we have complete control over.  This also means that we control the revenue streams and forecast a significant increase to the companies bottom line.”  says Michael Harris-Arzon, President of the Ardynn Media Group.  “Moving into a new consumer sphere, the Food and Lifestyle space, just made sense.  Combining our passion with product development and brand management is the golden ticket”

Simply Ardynn aims to target professionals as they strive to balance their professional and family lives.  We started last year with the creation of The Simplistic Professional, our personal, in-depth advice column that covers everything from business, to being a father and everything in between.  Last week we launched our new online magazine SimplyArdynn.com, “Exquisitely Rustic, Interactive Food Experiences For Professionals.”  Besides delivering original recipes and cooking advice from The Simplistic Professional, Simply Ardynn offers Cooking Tips, Kitchen Basics, The Pantry, Simply Kids (where kids teach kids to cook), Celebratory Menus (27 Specially Designed Menus for every holiday and life event), Kitchen Basics, Simply Entertaining and more.

The Simply Ardynn brand is so much more than on online magazine.  In the coming months you will see a suite of cookbooks published via Apple’s iBooks, Amazon and Ardynn Publishing, an Interactive Cooking App that will be available via iTunes, an online store called the House of Ardynn that will sell all of our cookbooks, a custom line of linens for the kitchen and dining room, a line of Table Jewelry, a full range of kitchen tools and utensils, grocery delivery straight to your front door (in every major market) and a host of product lines to meet your dining and entertaining needs.  The House of Ardynn will be a complete online mall to meet every kitchen, dining and entertaining need.

In the spring of 2019 Simply Ardynn launches a complete cooking and entertaining video streaming service via our partnership with YouTube, and a subscription magazine service that will offer specialized content, weekly live, video conferences with audience participation, online chat and more.  We also intend to capitalize on social media branding and ad revenue streams to balance out the bottom line.

Simply Ardynn has been years in the making. Coming from the most humble of beginnings where food meant comfort… through the rise of our professional and social lives, Michael’s passion for cooking and food has long been a huge part of our lives.”  says Walter Arzon, SVP of Sale for Ardynn Media Group.  “But this is so much more than a Food and Lifestyle Brand, it is a family business where every member of the family is involved.  Our three kids are each involved in some way, whether it is hosting the Simply Kids Video series or designing a line of Table Jewelry, it is a family affair.” says Michael Harris-Arzon.

Ardynn Publishing, a wholly owned division of the Ardynn Media Group, is the digital content distribution arm of the real estate industry’s premier social relations firm.  All media requests, general inquiries and press release submissions may be directed to Michael D. Harris-Arzon via direct message on Twitter @SimplisticPro, via cell at (717)592-0106 or by calling direct via cell at (717)592-0106.  Copyright 2018 Ardynn Media Group.  All rights reserved.  As a user, you are authorized only to view, copy, print and distribute this release so long as (1) the release is used for informational purposes only and (2) any copy of the release (or portion thereof) includes the following copyright notice:  Copyright 2018 Ardynn Media Group. All Rights Reserved.

How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Gone are the days where professionals, and brands alike, segment their marketing efforts due to the fear of missing out on message delivery. The use of social media and other online mediums has become common place. Yet most still have issues in creating a balanced campaign that uses the individual strengths of an outlet.

While a brand or marketing team may have designed a quality, targeted ad message, most fail to adapt and change the ad to meet the specific user needs of a particular social media outlet.

Twitter is meant to engage and hold a conversation, while Facebook is ideal for delivering detailed content messages. LinkedIn is more ideal for making those professional introductions for a brand that will lead to word of mouth referral business and investor growth opportunities. Instagram is perfect long term strategies and building brand strength around core messages and beliefs.

The list goes on and on, but these are just a part of a professional’s or brands’ marketing components. For example, during a trade show or live conference, think about having an iPad that is being mirrored (via an Apple TV) to a large screen at the booth. And as you interact with your audience, ask them to relay their thoughts or reviews of your brand or product via Twitter, then and there. Tell them that by doing so, they are not only engaging their followers, but because they are mentioning you, they are able to capitalize on your brands following and potentially grow their own. Its a simple way of holding a potential clients attention, while getting them to actually think about your brand or product and not just listening to a sales pitch in order to get a give away or contest entry.

For more ideas and amazing tips, read more: How to Use Social Media to Boost Your Company’s Other Marketing Efforts
https://news360.com/article/457131325

Michael Harris-ArzonPresident, Ardynn Media GroupSimplisticProfessional.com
@SimplisticPro